Updated: Jun 29
Historically, Black hair has been an essential part of our cultural dynamic. Today, we are seeing a much needed reclamation of our heritage as melanated women from all over the world embrace their natural roots.
BLACK BUYING POWER
Blacks in the United States alone, spend over $1.2 trillion each year, and that number is projected to rise to $1.5 trillion by 2021. In 2019 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers pivoted from general products to those that specifically cater to them.
Competition for the Black Dollar is at an all time high. Larger Non-Black Owned businesses are now buying up smaller Black-Owned Brands to increase their market-share leaving the Black consumers confused about who their dollars are going to.
In order to clarify who’s who, when your looking to support Black-Owned Beauty Brands, we’ve created below, a list of Non-Black Owned Hair and Beauty Brands. To find a list of Black-Owned Hair & Beauty Brands visit our Beauty Category at https://www.goblackbiz.com/beauty-supply
List of Non-Black-Owned Hair Brands
Dark and Lovely
Soft and Beautiful
Texture My Way
Black and White
Worlds of Curls