Why Listing in Directories is Important for Local Small Businesses

There are a lot of directories out there and you’ve probably asked yourself why you should list your business. Or is it even important? If you do list which directories should you list with and does it help with generating sales? We’re going to answer those questions for you.

To start, first ask yourself why wouldn’t you list your business in a directory, especially if doesn’t cost much? Listing in directories exposes your brand, product, and services to a broader audience. Below we describe in just a few paragraphs why you should list your business in directories.

Improve your brand visibility

Listings expand your brand visibility online. According to Verisign, 91% of consumers use the internet to search local products and services. You want to be sure that customers searching online for the product or service you offer can find your business. The more visible your business is online the easier it is for a customer to find you. Directories link to your website, which makes it easier for a customer to reach your business directly. Another benefit is you can easily target specific audiences through directories. Ensuring that your business information is listed correctly in directories increases your credibility online and helps with SEO. This will have a positive impact on whether customers feel comfortable deciding to work with your business. It’s a disadvantage to your business if a potential customer finds your listing and the information is incorrect. This can cause you to lose credibility with that customer.

Amplify your business reach locally

If you have a storefront or a specific service area, it’s important to be visible in the area your business is located. Listing your business in a directory allows your business to be more visible online and easily found by potential customers. Remember, Google uses quality scores and several other metrics to determine the websites that show up at the top of the search results. This means that your website is competing with several other websites to show up. Ensuring that your business information is listed correctly, up-to-date and claimed in directories will help boost your online reputation and improve SEO. This means when a potential customer searches for a local product or service, your business has more chances of showing up.

Cost effective advertising

Advertising can be very costly. However, directory listings are very cost effective, cheap. Think about it. You are amplifying your brand, products, services to larger audiences for a fraction of the cost. So why wouldn’t you? Essentially, directories serve has word of mouth advertising, referrals. The more referrals you receive the more likely a potential customer will move forward with purchasing. Again, listing in directories help with SEO. This is huge! SEO and directories work very well together because directories get a lot of traffic and provide quality back-links to your website. So, it’s important that you optimize your listing by promoting your pro

ducts and services. You want to be sure that you claim your listing to ensure that your information is correct. This will help improve your SEO. Incorrect information or duplicate listings can harm your SEO, so it’s important that you keep track of them. Again, to list in a directory can be very cost effective and provide a lot of exposure that a small business or micro-business normally would not be able to afford.

Finally, I’m sure you’ve noticed that SEO is mentioned repeatedly in this article. Well, that’s because it’s very important. Having a SEO strategy is important to your business and its ability to convert potential customers into paying customers. Remember, today, the first interaction a customer has with your business is online. You want to be sure that you’re having a positive conversation with that customer and selling the benefits of your product or service and why they should trust doing business with you at every opportunity. Claiming and optimizing your directory listings is the simplest and most impactful way to start. Urban Pulse Direct is here to help you get the most out of your directory listing. Find out how you can get started today! Click here